The internet boasts around 3 billion users worldwide (around 40% of the world’s population). Statistics show that approximately 37% of online users spend more time on sites in their own language than on just English language sites, while 19% completely avoid sites in English language.
There are many customers on the internet who need to communicate in their own language, which is why your website needs to be more than merely an online shop. It needs to be able to communicate with the world in order to expand your client list. Many companies have realized this and have adjusted their websites according to this.
Nowadays, there is a goal to make a website which has been designed for a particular target audience, and that is where website localization comes in, changing as many features of the website as it is required.